Casino Marbella successfully celebrates the launch of its new digital platform

Marbella, July 24, 2026. Casino Marbella has experienced one of the most prominent events of recent years with the grand opening celebration of its new slots room and the official presentation of casinomarbella.es, the new digital platform powered by Grupo CIRSA.

More than 200 attendees gathered in the casino's gardens to enjoy an evening celebrating the brand's evolution and its commitment to an increasingly complete, innovative, and omnichannel entertainment experience. The event brought together clients, representatives from the Marbella City Council, directors and managers of other national casinos, collaborators, media outlets, and personalities linked to the leisure and tourism sector, consolidating its position as a landmark gathering for the industry.

From early in the evening, the gardens of Casino Marbella were transformed into an exclusive stage where music, entertainment, and innovation were the main protagonists. A live DJ enlivened the evening while attendees enjoyed a carefully curated gastronomic selection, dance performances, and acrobatic shows.

Guests also enjoyed a corporate photocall, experiential spaces designed for the occasion, and a prize wheel, which was one of the busiest activities of the night. As a grand finale, an impressive fireworks display lit up the event and marked the climax of a celebration that reflected a moment of growth and transformation.

Attendees got a firsthand look at the expansion of the slot machine room, which incorporates 32 new state-of-the-art slots and raises the casino's total offering to more than 130 gaming machines. The expansion represents a step forward in Casino Marbella's strategy of modernization and continuous investment, consolidating its position as one of the most innovative leisure complexes on the Costa del Sol.

"The expansion of our slots room represents a further step in Casino Marbella's commitment to continue evolving and offering our clients a distinctive entertainment experience. This investment reinforces our leadership on the Costa del Sol and our constant commitment to innovation, quality, and excellence in service," highlighted Braulio Pérez, Casino Director.

The inauguration marked the union between the in-person experience of Casino Marbella and the new digital universe of casinomarbella.es, the Grupo CIRSA platform that reinforces its omnichannel strategy. The portal integrates casino, live roulette, blackjack, an extensive catalog of online slots, and sports betting, with navigation optimized for desktop, smartphone, and tablet.

"With the launch of casinomarbella.es, we demonstrate the Group's ability to develop its own digital platforms from brands with a strong and recognized identity. We want to expand the Casino Marbella universe to offer customers a digital entertainment option with which they can continue to identify with its glamorous, aspirational, and distinctive character," noted Alberto Eljarrat, director of the sports betting and online gaming division of Grupo CIRSA.

The high turnout, the excellent response from guests, and the impact generated among clients, collaborators, and the media confirm the success of a celebration that certifies Casino Marbella as a benchmark for entertainment in its sector.

With nearly five decades of history, the casino continues to evolve to offer unique experiences by combining gaming, gastronomy, entertainment, and technology. The opening of the new slots area and the launch of casinomarbella.es represent a new milestone and reinforce CIRSA Group's vision for the future: integrating online and land-based capabilities under the same growth strategy.