Feria Effix 2026: Medellín becomes the capital of e-commerce

The figures for this sixth edition speak for themselves: more than 60,000 expected visitors, over 350 exhibiting brands and companies, more than 200 national and international speakers, and an academic schedule of over 200 lectures and workshops. The organization also projects an economic impact close to US$5 million for the city, across hospitality, transportation, gastronomy, and services associated with the event.

The fair will take place at Plaza Mayor, Medellín, from October 15 to 19, with general access from October 16 to 18 and extended sessions for VIP and Black attendees. The schedule includes commercial exhibitions, conferences, training spaces, business roundtables, and networking areas designed so that contacts turn into real business.

Behind Feria Effix is the Grupo Effi ecosystem, driven by three Colombian entrepreneurs: Stevenson Rivera, Sara Montoya, and Juan David Carmona. Rivera created Effisystems, a technological platform that centralizes and automates processes for e-commerce companies; Montoya leads the ecosystem's commercial development as commercial manager, and Carmona, project manager, is in charge of managing business initiatives and the development of the fair.

The initiative was born with a clear purpose: to connect digital commerce players, facilitate the exchange of knowledge, and generate business opportunities in Colombia and Latin America. Six editions later, that purpose has turned into one of the most widely attended digital business events on the continent.

Modern e-commerce is a complete ecosystem: technology platforms, payment methods, last-mile logistics, digital marketing, customer service, artificial intelligence, and enterprise management systems. Feria Effix brings all these players together in one place, allowing a company to find suppliers, partners, and solutions in three days that would otherwise take months through other means.

The academic agenda is another major highlight: masterminds with founders of top-tier technology companies, auditoriums dedicated to business mindset, marketing, brand positioning, and content creation, and even a bootcamp on artificial intelligence applied to business included with the presale ticket.

For the city, the fair is much more than an event: it is a showcase that consolidates Medellín as a digital economy hub in Latin America. The arrival of tens of thousands of attendees boosts hospitality, transportation, and gastronomy, and projects the capital of Antioquia to entrepreneurs from more than 20 countries.

At a time when artificial intelligence and automation are redefining the way business is done, spaces like Feria Effix play an essential role: bringing trends and tools closer to those building businesses, and reminding us that behind every platform there are people meeting, shaking hands, and doing business.

Feria Effix 2026 takes place from October 15 to 19 at Plaza Mayor, Medellín (general access from October 16 to 18, from 9:00 a.m. to 8:00 p.m.). Tickets include access to more than 350 booths and academic areas, with General, VIP, and Black tiers offering exclusive mentorship sessions, a premium gastronomic experience, and high-level networking areas.

All information, the full conference schedule, and ticket sales are available on the event's official website: feriaeffix.com.